“We’re seeing a lot more in the augmented reality and virtual reality space.”
Thomas Moyer, a marketing consultant with Visa and a UCSC Extension digital marketing instructor, has been nominated for the sfBIG Lynn Ingham Community Service Award in honor of his contributions to the greater community.
Moyer serves as vice president of Membership and Volunteers for the San Francisco chapter of the American Marketers Association, which recently merged with the Silicon Valley chapter. He was in Denver, CO this weekend at the AMA Western Regional Retreat to work with leadership and is a frequent guest lecturer on the topic of digital marketing.
One of his favorite nonprofit organizations is Oakland-based Wardrobe for Opportunity, which helps low income people find a job, keep a job, and build a career. Part of that mission includes interview coaching and providing business attire to people preparing to rejoin the market.
“It’s a really cool organization for folks who may have fallen on hard times,” Moyer says, “It’s a good way to help build confidence and folks back in the workforce.”
At UCSC Extension, Moyer teaches Applied Digital Marketing for Business: Tools, Technologies, Techniques and their Applications in the winter and spring quarters. The course is designed to explore best practices and practical applications of search—both search engine optimization (SEO) and search engine marketing (SEM), as well as display, mobile, video, social media, email customer relationship management (CRM), and the reporting and analytics of multichannel campaigns.
He invites professionals from global companies such as Facebook, Oracle, Twitter, and Microsoft to visit the class as guest lecturers and as judges of final projects, which has resulted in several student internships.
“The platforms are changing all the time and the types of ad formats people are going to engage in are changing all the time,” Moyer says. “Particularly when it comes to targeting. New European privacy regulations have recently changed the way global companies target prospects.”
What the latest trend that has grabbed Moyer’s attention?
“The most exciting trend is that we’re seeing a lot more in the augmented reality and virtual reality space,” Moyer says. “There are a lot of companies like Facebook and Microsoft that are doing exciting things in the space and I am interested to see how this market evolves for advertisers.”
The winner of the sfBIG award will be announced at the annual Hal Riney Icons of Marketing Award dinner on Nov. 14.